Content engine for the Helight TikTok Shop

A marketing team that runs without you and without payroll, on the one channel nobody else is permitted to sell on.

Prepared for

Yannick Kiefer

Prepared by

Node AI

Date

28 August 2026

01 / The situation

The problem, in your words

01Posting by hand

You hold exclusive TikTok Shop rights for Helight, and you are taking the brand into new markets across Europe and Asia, Hong Kong among them. You have started posting. You are doing every piece of it yourself, by hand.

02No time

You do not have the time to take on marketing, social media and content creation yourself. Right now you are doing all three.

03No headcount

You do not want to hire a marketing team. You want AI to do the heavy lifting.

The ask

Right now you are the marketing team. Here are some ideas to stop being it, without hiring one.

02 / The solution

What runs without you

Competitive research, winning formats, hooks, angles, scripts and finished content, produced at a volume you could not reach if this were your full time job, and one place you run all of it from.

01 · Research

What to make, and why.

Every winner in your category reverse-engineered into hook type, format, pacing and style, so what you make next is chosen rather than guessed.

02 · Creation

Enough volume to find winners.

Hooks generated by the hundred and ranked against what already won, the strongest written into scripts, made into finished video, and scheduled and posted once you release it. You never start from a blank page and never end at an upload screen.

03 · Reporting

Whether it is actually working.

A weekly summary that arrives without you asking for it, showing what published, what performed and what it earned.

04 · Control

Nothing happens that you did not allow.

Every asset checked against a claim list you approved. Nothing published until you release it. Nothing given budget until it has already earned it organically. And no agent with access to your money.

05 · Command Center

All of it in one place.

No jumping between TikTok, a scheduler, an analytics tool and wherever your content sits. Command Center is the agent orchestrator we run our own operation on, built around your channel: what the competition did today, what is in production, what cleared the claim gate, what is queued, what published and what it earned. You run the whole operation from one screen.

06 · AI generated

For hooks at volume, product footage, and localising what already worked.

This is the work where volume beats polish, so you test a hundred hooks instead of agonising over three. Every asset carries its AI disclosure, tracked one by one.

07 · Real creators

For testimonials, results, and anything speaking to sleep outcomes.

Finding them, briefing them and tracking which ones actually sell is a job of its own, and it sits at Level 03.

The point

You stop being the bottleneck. Nothing depends on you except the decisions.

03 / The process

The timeline

The read and the system, yours either way

Week one · The audit

Your category mapped, the winners taken apart, your claims pressure-tested against what the platform actually allows, and Command Center standing up with all of it already in it. You end the week holding all of it, whether or not you continue with us.

Volume you were never going to reach by hand

Month one · Live

The cycle running and assets publishing at a rate manual posting cannot hold, every one of them through the claim gate before you see it. This month produces information rather than revenue, and we will say so every week instead of dressing it up.

The first things that are working, named

Month two · Signal

Enough published to see which hooks and formats carry and which do not. The first winners identified, the losers cut.

A plan that comes from your data instead of our assumptions

Month three · Compounding

The calendar built from what your own account did rather than from what usually works in the category. The hooks and formats that carried get reused and varied instead of replaced, and the ones that did not are gone.

04 / The investment

How much you hand over

Each contains the one below it · pricing in EUR

Nothing here needs a big decision to start. One week to lay the groundwork, credited against month one, then a monthly you can leave whenever you want.

Level 01

Launch

€3,500

/mo
No minimum term. Cancel any time

Stop doing this by hand.

One place instead of four. No jumping between TikTok, a scheduler, an analytics tool and wherever your content sits. Command Center is all of it, built around your channel, and you run it in a click
The competitors setting your category, taken apart daily. Every outlier broken into what made it work. Not sampled, not a monthly export
Hooks, scripts and shot briefs composed from what already won, never from a blank page
Finished video, made and reviewed by us before it reaches you. Anything you reject gets replaced and does not count toward the month
A claim list you approve, and a gate that fails closed against it. On a sleep product this is not optional
Scheduled and posted for you once you release it. The last manual thing on your desk goes with it
A weekly summary, written. What published, what performed, and what to do about it

Recommended

Level 02

Amplify

€5,000

/mo
No minimum term. 30 days notice

Put money behind what already works.

Everything in Launch
You never open Ads Manager. We build the campaigns, rotate the creative weekly, and move budget onto whatever is carrying. All of it sits next to the organic it came from
Nothing gets spend until it earned attention for free. You set the ceiling once, and no agent ever holds your payment credentials
Ad creative on top of your monthly count. Paid burns through creative faster than organic, so variants and rotations do not come out of what you were already getting
Winners judged against your account, not the category. Once enough has published, the benchmark stops being what usually works and becomes what works for you
A call every week instead of every month. Where the spend decisions get made

Level 03

Dominate

€6,500

/mo
No minimum term. 30 days notice

Nobody else can sell this here. Act like it.

Everything in Amplify
The right creators, found and approached for you. Matched to your product and your audience rather than pulled off a marketplace list. On TikTok Shop this is where most of the money is
UGC you can post and put spend behind. They get the product, the angles and your claim list. We handle the commission structure and track which creators actually sell, not which ones posted
Their best content becomes your best ads. Creator posts that earn attention organically get spend put behind them, which beats anything shot as an ad
What a customer actually costs you. Ad spend, creator commission and what your shop returns, read together against real margin rather than revenue, next to the content that produced it

Side by side · what you gain by moving up

	Launch€3,500	Amplify€5,000	Dominate€6,500
Where you run it from
Command Center, built around your channelone place instead of four	content and category	+ paid	+ margin
Knowing what to make
Competitor watchlistread daily, not sampled	✓	✓	✓
Outlier teardownwhat made each winner work	✓	✓	✓
Weekly written summarysent to you, not fetched	✓	✓	✓
Making it, safely
Hooks, scripts and shot briefscomposed from what won	✓	✓	✓
Finished video generatedreviewed before it reaches you	✓	✓	✓
Rejected assets replacedthey do not count toward the month	✓	✓	✓
Claim list and a gate that fails closedAI disclosure tracked per asset	✓	✓	✓
Getting it in front of people
Scheduled and posted for youafter you release it, never before	✓	✓	✓
Paid built and run by usyou set the ceiling, no agent holds payment	—	✓	✓
Spend only follows proven organicit earns attention free before it earns budget	—	✓	✓
Ad creative on top of your monthly countpaid burns creative faster than organic	—	✓	✓
Winners judged against your accountyour numbers, not the category benchmark	—	✓	✓
Working with creators
The right creators, found and approachedmatched to your product, not a marketplace list	—	—	✓
Briefed, commissioned and trackedon what sells, not on what posted	—	—	✓
Their content used as paid creativetheir best posts become your best ads	—	—	✓
Knowing what it costs
True cost per customerad spend, commission and shop revenue together	—	—	✓
Every level
Nothing publishes without you releasing itenforced in the database, not promised	✓	✓	✓
Per-asset audit trailwhat it was based on, what checked it	✓	✓	✓
Call	monthly	weekly	weekly
Notice to leave	none	30 days	30 days

What we commit to

Approval

Nothing publishes without you releasing it, and that is enforced in the system rather than promised in an email.

Volume

The monthly asset count is agreed at kickoff and reported every week, and at Level 03 the creator count works the same way. If we miss it, we make it up or we credit it.

Ownership

Every asset, list and account is yours and sits in your name, and so does everything inside your Command Center. If we stop working together you export all of it and nothing leaves with us.

Not in scope

Being named in AI answers. Increasingly the purchase starts with somebody asking an assistant what actually helps them sleep, and that answer gets assembled from other people's pages. It is not priced here. It is the next conversation, not something we have quietly added to your bill.

Not guaranteed

Revenue. On a channel with no history, at a price above the impulse threshold, with fulfilment and inventory outside our control, anyone guaranteeing a GMV number is either inexperienced or telling you what you want to hear. What we will do is tell you honestly, every week, what the numbers are doing.

05 / Next steps

How to move forward

Reply with four answers

Is the shop live and transacting or still pre-launch. Which SKUs your exclusivity covers. Who signs off on product claims, you or the brand in Canada. And which market you want opened first, given you are already moving the brand into Europe and Hong Kong. Each one changes what the first month looks like.

Book the audit week

€2,500, one week, credited against your first month. You end it holding the read and Command Center running. This is the only decision in front of you now. Which level you run comes at the end of that week, when you have the read rather than our opinion.

Payment confirms the start date

The audit week is paid in full at booking. Questions, scope changes and pushback on price are all welcome by reply first.

Kickoff call, sixty minutes

Within 48 hours of payment. We come with a first read on the category, the audiences and the launch market. You sharpen it.