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A full marketing team's output, for the cost of one junior hire.
Strategy, content, ads, creators and search, run as one team across every market.
The offer
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What is holding Helight back.
The product is proven. The marketing around it has no system.
| Where it stands | What it costs | ||
|---|---|---|---|
| 01 | Posting | Comes in bursts, then stops. | Each pause means the next post reaches fewer people. |
| 02 | Strategy | No plan, no recurring series, no rhythm. | Without a plan, there is no way to tell what is working. |
| 03 | The feed | A different style from one post to the next. | The feed does not match the quality of the product. |
| 04 | Search and AI | No new article on helight.com since June 2024. | Nothing new for Google to rank or AI assistants to quote. |
| 05 | Ads | The main US ad has run unchanged since October 2025. | Nothing new is being tested, so there is nothing to learn from. |
| 06 | Creators | No creator program in place. | On TikTok Shop, creators do the selling, and Helight has none. |
The problem
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What would it actually take to fix this?
01
Capacity
Not one good post. A full week’s worth, every week, in every market you sell in, while the business runs. That has never been anyone’s whole job.
02
Consistency
A presence that compounds instead of restarting. Content is the only job with no deadline, so anything carrying a date beats it.
03
Claims
A claim list you approve, checked on every asset, per platform and per country. Getting it wrong on a sleep device can cost an ad account.
04
Evidence
The proof you already paid for, working for you instead of sitting on a page. Patents in seven jurisdictions, studies from 2002 to 2024, three named clinicians.
Every one of these is a systems problem. A better post does not fix any of them. Something that runs every week does.
The requirements
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What changes in ninety days.
TikTokFixes 01 02New videos every week, judged by what they sell, not by views.
InstagramFixes 01 03Proven formats every week, in one consistent Helight style.
PaidFixes 05Ads run end to end on Meta and TikTok: new creative weekly, budget moved to what sells.
CreatorsFixes 06A creator program built for you: sourcing, briefs, commissions and tracking who actually sells.
Google and AI searchFixes 04Every article does two jobs: it brings buyers in from Google and gives AI assistants facts to quote.
MarketsFixes 02One system making content for every market, in its own language, from week one.
The solution
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A marketing department that runs without hiring one.
Head of Marketing
Sets the plan, reports every week
Strategy and research
What to make, and why
Brand and creative
One look, one voice
Social
TikTok and Instagram
Creators
TikTok Shop
Paid media
Meta and TikTok
Search and AI
Google and assistants
Market Researcher
Customer Insight Analyst
Performance Analyst
Creative Director
Copywriter
Designer
Social Media Manager
Short Form Producer
Video Editor
Community Manager
Creator Partnerships Manager
Creator Scout
Affiliate and Commissions Manager
UGC Producer
Media Buyer
Paid Creative Strategist
Ad Creative Producer
Ad Platform Auditor
SEO Editor
Technical SEO Specialist
AI Answers Specialist
Landing Page Writer
Claims Reviewer checks every asset against the list you approved, per platform and per country
Every box is an agent with a schedule, a budget and a run history. Social Media OS is where the work gets made and published. Founder OS is where the team is run and your week gets approved. We direct them. You approve.
What we propose
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Who does the work.
Researcher
The category read daily across every platform. Every outlier taken apart into hook, format and pacing. One shortlist, not the internet.
Strategist
One plan for every market, rewritten from the data each week. Which pieces, which profiles, which language, which get budget.
Copywriter
Hooks by the hundred, ranked against what won. Scripts, captions, carousels and articles in your voice, localised.
Designer and video editor
Finished stills, carousels and video from your brand rules. On brand by default, not by review.
Social media manager
One calendar across every profile. Posted once released, numbers re-read all week, failures visible.
Media buyer and creator manager
Budget only behind proven pieces. Creators found, briefed with the claim list, tracked by sales.
Search and answers editor
The evidence built into pages, articles and structured data. The science page, the blog, the machine-facing surface, kept current.
YouApprove or reject. A few minutes a day. Knowing what sounds like Helight, and saying yes, were never candidates for automation.
The team
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How one piece gets made.
01 It arrives
The category, read daily
What worked elsewhere lands in one place, with the reason it worked.
Social Media OS
02 Hooks
Written by the hundred
Ranked against what already won, the strongest written into a script.
Copywriter
03 Made
Video, carousel, article
Produced on your brand, in every language you sell in.
Designer and editor
04 Checked
Against your claim list
Nothing reaches you that you have not already allowed.
The claim gate
05 You approve
The only human step
Release it, send it back, or reject it. A few minutes a day.
You
06 Out and back
Published, then measured
Posted everywhere, and what it earned comes back into the next round.
Social Media OS
The same loop for a product launch, a competitor’s win, or a question a customer keeps asking.
How it works
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What the first ninety days look like.
Week one
Your category, taken apart
We arrive with a first read on the category, your buyers and each market. You sharpen it, and we agree the claim list every asset gets checked against.
Weeks two to four
Output, every week
TikTok and Instagram post to the count agreed at kickoff. Ads are rebuilt on new creative. The first articles go live.
Month two
The winners surface
Enough has run that the platforms have picked favourites. Budget moves behind them, and creators start on the pieces that already sell.
Month three
It compounds
The feed reads as one brand. Google and AI assistants start returning you. Tracked creator sales show which partnerships to keep.
Ninety days
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Same systems, different brand.
You do not have to take our word for it. Every number here is measured from the source.
+42%
Revenue, six months against the six before
+61%
Paid orders
+40%
Non-brand search, new audience rather than existing customers
2 → ½
Days a week on content, one founder
"It systemised something I was never able to keep up with as a two-man team. What I actually notice is the hours it gives back. Those go into plugin development now, and that’s what’s grown the business."
Yanick Baljet, Founder, The Producer School
The engagement covered content, paid media, search, site performance and support, the same seats proposed here. The full case study is on this hub.
Proof
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What it replaces, and what it costs.
The usual way
Suppliers, not a team
A freelancer for TikTok, an agency for ads, a designer somewhere, someone on the blog. Each owns a piece and does it well enough. Nobody owns whether it works, so that lands back on you.
This way
One junior salary
One team that owns the whole outcome, at a fixed monthly figure that does not rise with volume or with the number of markets. Roughly what one junior marketing hire would cost, all in. Ad spend and creator commissions are paid to the platforms and the creators directly.
The terms
No minimum term
If it does not earn its place, you leave. That is the only honest answer to a brand that has been sold to badly before, and it is evidence of how confident we are in month three.
The cost
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The next step.
One reply, one call, and you know whether this is happening.
01
Pick a time
Send two or three slots that work this week or next, and we take the earliest.
02
A thirty-minute call
We bring the category read, two pieces made for Helight, and the ninety-day plan with your markets filled in. You bring your markets and whoever signs off on claims.
03
You leave with a number
A start date and the first week’s plan, or a clear no. Nothing to prepare, no access needed, nothing to install.
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